Sohu – very popular in China and with a ambitious search project

Sohu from China, Beijing, which shares are listed on the Nasdaq, is undoubtedly one of the most important Chinese portals with numerous possibilities of use and information channels. In my opinion, its market position is supported by the status of a sponsor of the 2008 Olympic Games in Beijing as well.

Originally launched as an editorial directory an own search engine was developed in August 2004 which is clearly directed at Google, also in its visual effects. Sponsored Links are being marketed by Sohu itself.

Dr. Robert Biermann
Webeffekt AG
Magnusstr. 18
46535 Dinslaken
Germany
www.Webeffekt.de
www.Metaposition.de